So many website owners still make the fundimental mistake of having all their title tags on their websites saying exactly the same thing. What you are in reality telling the search engines is that each of the different pages on your website are important for exactly the same terms.

If this were so then why have multiple pages?

Each page must have its own title tag which is directly related to the content on the page, without this you might in the odd event list on page one but when the visitor sees in the results that your title is not even close to his search he will just ignore the listing.

By keeping this practice you will lose potential clients and you will never have stable rankings in the search engines.

Tags: title tag | search engines | visitors | clients

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