1. It gets you away from approaching your friends and relatives. If you have been in more than one MLM business over the years you may have already approached them and used up your credibility when you were unsuccessful. 2. MLM lead generation is a duplicable way to build your business that you can pass on to your downline. Any successful network marketing business will tell you that one of the main components of success is duplication. Anyone can buy leads and work them over the phone or through the internet with the use of an autoresponder. Now that you understand some of the benefits of buying MLM lead generation and how to market them, let us now take a look at the characteristics