Is at the core of your business. Getting new sales leads to flow into your business regularly is key to your success.
You know your product; you know your service…
But marketing your business is the only way in which to grow.
We can take the strain and stress of online marketing off your back allowing you to get on with growing your business.
What Our Clients Say
In the second week of July 2009 I started my online advertising and SEO campaign for SAWaterpurifier.co.za. I did both the marketing and optimization and thought it might just be worth a try. I wanted to make sure that my money was not going to waste and used a different phone number on the website so that I was able to get exact figures. I must now admit that I had not expected too much but the response was well over my initial expectations.
During the first day I already received 4 phone calls and since it has just become better. Due to the tracking I did with the separate phone number the results for July and August have been really above expectations.
Quotes sent out during July: R643 712,00 (This included one big quote for R502 000,00), sales made during July R25 343,00.
Quotes sent out during August 2009: R227 914,00 and sales for August were R47 967,00
Advertising S.A. Waterpurifier online has been the most cost effective and productive advertising for my business thus far. The numbers speak for themselves.
Get your business on track with online internet marketing
Online marketing of your business consists of two separate elements bound together for the best return on investment.
First is Search Engine Marketing also known as Pay Per Click advertising
Second is Search Engine Optimization for natural search engine rankings.
Search Engine Marketing
Search Engine Marketing refers to Pay Per Click Advertising, the most commonly used one is Google Adwords, but search engines like Bing and Yahoo offer similar services.
How It Works:
This is a very, very simplified explanation but will give you a good idea.
When you do a search using Google, Adwords appear on the right hand side of search results and in some cases in the top three positions of a search result. On a single page result only ten ads will be displayed.
Let’s look at this using an example. Assume you are in the business of selling dog food and you have a website that promotes your business. For your website to successfully generate new business you need people interested in dog food to visit your website, in other words:
You Need Traffic?
The quickest way in which to get traffic to your website is by paying for it, hence Pay Per Click advertising.
To start you will target the keyword “dog food” as one of your keywords where you would like your ad displayed. So if someone searches for the term “dog food” and the search engine displays a search result your ad should be part thereof.
Next you decide how much you are prepared to pay each time someone clicks on your ad. When a person clicks on your ad they are taken to your website. In this case assume that you would be prepared to pay R5,00 per click.
Based on this you decide how much money you would like to spend on your campaign each month, for instance start the campaign at R900,00 per month.
This equates to a spend of R30,00 per day on average (R900,00 divided by 30 days).
R30,00 per day at R5,00 per click would then buy you six visitors per day or180 visitors per month.
The position where your ad appears is determined by your bid price and bidding is completely controlled by the advertisers. The more you bid the higher your position. This is very basic and there are a number of other factors influencing position and price but these are the basics.
Now assume that you had a 10% conversion rate, 18 of the 180 visitors bought your product. From each sale you made a profit of R100,00.
R1800 in total profit which is a ROI of 100% and each new client cost you R50,00 (R900 divided by 18 sales).
Once you have these statistics it becomes easy to make decisions. By increasing the monthly budget for instance to R1800 would mean 360 visitors and if the conversion rate remains the same that would double the profits.
The most beneficial element of Pay Per Click Advertising is it’s scalability, up or down. This is done almost instantly with a few adjustments.
Call us today to start your campaign.
Search Engine Optimization
Having page one rankings for keyword terms related to your business is worth gold.
90% of all people searching find what they are looking for on page one. There is no prize for the second page. That is why page one rankings have such a high monetary value. Imagine what would happen to your business if 100 people per day, that you know for a fact are interested in your product or service, land on your website. Remember they typed a keyword in so they know exactly what they are looking for. They are highly targeted potential clients.
What would that mean for your bottom line?
SEO or search engine optimization relates to the natural ranking positions that your website pages appear for searches done in the search engines based on keywords (what people type into the search box) which should of course be directly related to your business. With Adwords you appear in the advertising section, normally the right side of the results, position is based on a bid price for a keyword. With SEO it is the opposite. You rank for a keyword based on an algorithm that the search engines use to determine which sites are most relevant to the term the person searching has typed in.
These algorithms whereby ranking is determined change constantly and are different for each search engine. At the moment Google returns the best results and therefore it is the most used search engine worldwide. Optimization on a website is done for the main three namely Google, Yahoo and Bing (used to be msn). There are negotiations which seems that Yahoo and Microsoft, who owns Bing, are combining into one search engine in the not to distant future.
There is a misconception in many cases that a website ranks and people enter the website from the "home" page and then browse to find what they are looking for. This is not true at all; pages on a website are ranked individually based on the content of the page and the relevance to a particular keyword. People do not enter a site from the "home" page and then browse; they will land on the page that is most relevant to their search.
Search Engine Optimization is very technical to explain but the basics are that the page for which you want a high ranking should reflect the keyword and should be relevant to the keyword. So, if you are searching for "dog food" you do not want to land on a page about "cat food" or "pet food". This is also known as on page optimization, that is making sure that you are targeting the correct keyword on a page to get the right visitor and giving the search engine enough reason to rank you as an authority on the keyword.
Based on the keywords your business is targeting we optimize the pages for the search engines while keeping the content visitor friendly.
Once the on page is done the next step is implemented, which is known as off page optimization. For your website to rank well you need to tell the search engines that your site is important for that keyword term. This is done by having other websites linking to your website reflecting the keyword you are trying to rank for. It is something like a vote system but each vote does not carry the same weight. Some are for instance worth 10 points and others might be worth 0.01 points. The more high value links you have the better your site will perform.
This is what we specialize in, getting the correct value links pointing to your website pages and in that way increasing your ranking.
Please remember that this is natural rankings and are determined by the search engines themselves. Rankings are not achieved overnight it is a process that has to be followed continuously. The sites ranking on page one for the highly competitive keywords are all doing some form of SEO to achieve the rankings. First step is to match them and then to be better, and this takes time. We do achieve very good results within 3 months and you will see a difference even from month one. In many cases you would be competing for a keyword term against 25 million plus sites… There are only ten places available on page one.
Adwords combined with natural search results is the optimum. Just because you have a position one ranking in natural search this does not mean that you stop Adwords for the keyword. Rather than just one result on page one you have two, thus doubling your chances of getting the visitor to your site. The second reason is that people click 35% of the time on Adwords and 65% of the time on natural search. One without the other loses you potential clients.
Get your business on track today Call us now.
Kind Regards
Karl Stadler
"Sales Leads Generating New Leads for Your Business Every Day!"
